During HOLIDAYS & SPA EXPO, held in Sofia from 16 to 18, February, 2012, Respond On Demand organized b2b meetings between Bulgarian Travel Agents and Hoteliers from Lefkada island. The purpose of the meetings, that took place on Friday, February 17, was the promotion of Lefkada island to the Bulgarian tourism professionals. More than 25 travel agents, who showed great interest to the destination, visited the Greek participation and took promotional material. The Hoteliers’ Union was represented by Mrs. Anna Migou. The event was the starting point for further targeted promotion of Lefkada abroad.